Altana creates total look collections, both through property brands and license brands. Such brands work in harmony and in a complementary way in order to satisfy the improving customers needs. Their aim is to communicate emotion coordinating with well known adult brands. Collection realization time and products lifetime are shorter and shorter because ideas become old fast. Customers keep on asking new products and production must be flexibly to adapt the service to customers require. What is really important today is the ability to make company, selling net, and customers work in team. The priority aspect is to create and offer easy and well recognisable products that may give satisfaction to sellers and to final customers.